Communication marketing guides with Eden Gelt today: Emails with video have a much higher click-through rate than those that don’t. If you share your video in email, ensure the word “video” is in the subject line; this boosts open rates by 19% and reduces unsubscribes by 26% (Hubspot). YouTube is one of the largest social media platforms but to use this platform correctly, you need to engage visitors and build a community by being consistent in your uploads. This means posting at least two videos a month at minimum. But, sometimes that isn’t enough. In order to be ranked, your video title and description also need to contain your keywords (no different than a blog). Your description must also contain the URL where a visitor can learn more information, and your phone number. Finally, adding tags relating to the subject will attract new viewers. Find additional information at Edan Gelt.
It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.
The law of reciprocity is one way marketers use psychology to entice or influence people to buy products or services. It’s an innate reaction that if used correctly could result in an unprecedented ROI. I received a postcard in the mail a while back for a free 8lb bag of dog food from PetSmart – brand of my choice. I went into the store and grabbed the bag of dog food but feeling guilty about just getting something free, I also filled up my cart with $50 of treats and pet toys for my pup. I felt compelled to make a purchase, to reciprocate. Imagine you’re out to dinner with your friend and she grabs the bill, a small argument ensues, she wins, and you feel indebted and want to do something in return immediately. The result may be a lot of thanking, but you know quite certainly that you will be picking up the next tab. That is the psychology of reciprocity.
Once you are set up on your desired platforms and posting, the next step is to build trust and create relationships with your audience. A great way to do this is to actively engage with them. When a customer shares a positive experience, go further than saying a generic “thank you”, give a personalised open-ended response. People love it when a brand takes the time to have a conversation with them – one on one. Even if it’s a fun and playful conversation, people will remember your brand more for how you made them feel. For more social media and brand communication tips? Find more details on Eden Gelt.
Video Marketing is the King of Content in 2020! Per the online site Hubspot, more than 50% of your clients/diners/shoppers want to see videos from your brand over any other type of media you are providing. It is projected that people will consume 100 minutes each day watching online videos in 2021. With the current pandemic, that number might even be higher. But you’re probably thinking, “ Edan, I am so uncomfortable making videos! What will I even say, aren’t they expensive? I just don’t know where and how to get started”.
Also, by analyzing your company’s data, this gives you the ability to see if your links are working. If you notice your phone number has been clicked on a high number of times but don’t feel like your phone is actually ringing as much as it says, you can click it yourself to see where it’s taking you. This gives you the ability to triple check to make sure what you input is accurate and working effectively. We know customer reviews are important for your business’s reputation and your businesses visibility. You have the power to maximize your business profile at your fingertips. Promote your business, don’t be afraid to ask for reviews and have that real time engagement with your customers. They hold the power to increase your company’s awareness and increase your business.
Partner: Double your reach and budget by partnering with another complementary brand that targets a similar audience. If you engage with a brand that already has established trust with your clients, they are more likely to trust your brand. Make the most of your partnerships by finding businesses with similar but non-competing target markets and co-market. Be a Guest: Appearing on someone else’s platform, such as a podcast or blog, exhibits your initiative and your intelligence. Podcasts and blogs are all the rage and being featured on one gives you the opportunity to get in front of new clients. It also positions you as an industry expert. You don’t have to spend a lot of money to increase your brand awareness. Just try some of the tactics here to discover works best for increasing your brand awareness on a budget.
Let’s compare the data above to a home seller looking for a lawyer or real estate agent. Starting at the top of the sales funnel – you send out emails, advertise on Facebook, sponsor local events, hand out a card at Starbucks, or a potential client got your name from a friend of a friend. What’s the next step? It is highly likely they will search your name on Google. What happens next is up to you. For those in the real estate industry – Google, Redfin and sometimes Yelp are the keys to your future. Let’s start with Google. Read extra information at Edan Gelt.
Since the Coronavirus outbreak, this leaning toward the building of consumer trust is amplified. Leading brands and companies are now placing less emphasis on selling by the quality of their product and more on building a trusting relationship with their consumers. For example: Southwest: Announced leaving the middle seat open at the start of the pandemic and has stayed true to this commitment through November 30. Tesla: The electric car manufacturer switched some of its production lines to build ventilators, which they subsequently donated. Anheuser-Busch: Converted some manufacturing lines to produce sanitizer during the shortage.
Entertainment venue? Share the experience. Make your client’s hearts race or minds open. Give them a first-hand glimpse of riding a water slide or snippets of an attraction, show or new game. Let them feel the excitement of your brand. During the pandemic guests may be cautious to return – show them what you’re doing to keep them safe. Consultant? Give out free tips and tricks, a how to guide or case studies – have you seen my Edan Gelt vlog yet? I not only recommend vlogging, I also practice it.