Awesome healthcare content providers and marketing advices? With the increasing use of digital media in almost every sphere of business processes, SaaS-based product or service offering is the new in. Content marketing is an important tool to generate new leads, increase awareness about the brand, and convert new customers. However, despite the many benefits of content marketing, only 11% of SaaS companies use content marketing as part of their strategy. SaaS Content Marketing is a great way to enable your target audience to learn about your product, services, features and even how it adds value to the particular industry or business segment you are targeting.
Healthcare content marketing doesn’t just have to be written articles or blogs. There are other channels of distribution like podcasts, video tutorials and more that can also be explored. While content forms the crux of these channels, there are several other methods to distribute and repurpose your healthcare content marketing approach. To ensure that your top-performing content gets noticed, you could explore options like: eBooks or whitepapers on the subject by collating all the healthcare blogs you’ve published around the topicVideo marketing to talk about medical procedures and healthcare topics that the patients want to know of. Video marketing is highly impactful since the patient gets an inside view of the topic. Research indicates that 80% of online visitors searching for relevant content will watch a video instead of reading content on the same topic.Create an FAQs (Frequently Asked Questions) section on your website to answer the most common questions on a particular topicHost webinars or online chats to inform and answer patient questions live. There are many digital marketing strategies like SEO, social media marketing, and others that you can leverage to optimize your healthcare content marketing. Start with content but make sure you keep optimizing and expanding, using other channels of distribution. Find additional info on health & wellness content writers.
Guest blogging is a great way to establish your authority in your niche. As much as possible, try to share practical tips that aren’t already found elsewhere. Leverage the opportunity to let them know what your company does and how it would solve problems. Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts. Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read.
Meal planning is the easiest way to stick to a diet and eat healthily. However, it may seem daunting to beginners. Help your readers understand the benefits of meal planning and guide them through the process. These health and wellness blog topics are just the tip of the iceberg in content marketing for health and wellness brands. Try to focus on topics in health and wellness that are pertinent to your products or services to get the best outcome and attract the right audience. Contentago (www.contentago.com) is a content platform that provides consistent and effective SEO optimized articles for health and wellness eCommerce brands. We offer free topic ideation to identify topics that would resonate with your audience as well as a sample 1000 word article.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce firms, content marketing to help health & wellness brands be noticed from the crowd. That’s it pretty much, you’ll receive your content via email 5 working days later. Pretty simple huh? Industry Experience : We’ve been in your shoes. We’ve scaled revenue for health and wellness ecommerce brands and established niche authority via quality content. Find additional details at https://contentago.com/.